Why are vintage football shirts so popular?

We asked our expert collaborators at Classic Football Shirts:

“The popularity is driven by a few things, but primarily nostalgia. Every football supporter has memories of the game (good and bad) and the shirt is the connection that takes you back to those moments in your life, whether it be watching the game on TV, getting your hero’s autograph, or recreating the goals in your back garden. The designs are also imaginative – particularly moving into the early 90s – and there’s a feeling that looking back 25 years, football had a little bit more innocence. That appeals to supporters today who want to buy into that history in a unique way, even if it’s not necessarily the shirt for their team, and wear something that stands out.”