From Awareness to Action: What Safer Gambling Week Achieved Last Year

Each November, Safer Gambling Week brings the industry together with one shared purpose: to make gambling safer for everyone. But what does that look like once the week is over? Let’s take a look back at what last year’s Safer Gambling Week achieved, and how those efforts are shaping real, lasting change.

A Record Year for Conversations

In 2024, during Safer Gambling Week over 7.2 million safer gambling messages were delivered to bettors in the UK and over 1.5 million unique accounts used a safer gambling tool.

 From social media to casino platforms, more players than ever engaged with messages about setting limits, taking breaks, and playing responsibly.

These conversations matter. They are not just reminders. They help players make informed choices, stay mindful, and enjoy gambling as fun.

The Power of Collaboration

The success of Safer Gambling Week is also a reminder of how powerful collaboration can be. Operators across the UK and beyond joined forces to share messages, resources, and stories that highlight the importance of responsible play. It showed that when the industry works together, positive change follows.

Casumo was proud to take part by promoting responsible play tools, highlighting safer gambling resources, and encouraging players to visit safergamblinguk.org for support and guidance.

Turning Awareness into Action

Awareness is only the first step. What truly counts is action. Thanks to the ongoing efforts of the campaign and the commitment of operators across the industry, more players are now using deposit limits, reality checks, and time-out tools.

At Casumo, we have seen a positive shift in how players approach these tools. More people are setting personal limits, taking regular breaks, and viewing gambling as part of a balanced lifestyle, exactly the outcome Safer Gambling Week was designed to inspire.

Looking Ahead 

This year, we’re once again proud to stand alongside the wider community in supporting Safer Gambling Week. From educational content to awareness tools and in-app resources, we remain committed to ensuring that every player feels informed, empowered, and supported.

Together, we can keep building a culture where gambling is fun, informed, and always within control.

Stay tuned for updates, stories, and practical tips throughout the week. And if you want to learn more or get involved, visit www.safergamblinguk.org.

18+. Play responsibly: BeGambleAware.org